Mercury Group Victoria is a member-focused organisation supporting clubs, hotels and community venues across Victoria. Our strength is our people. With experience across gaming, compliance, finance, marketing, data and venue operations, the Mercury team works closely with Boards and management to deliver practical, trusted support. Below, meet the people who bring this experience to life and help our member venues succeed every day.
General Manager - Business Performance
Ashley O’Brien is a highly experienced hospitality and gaming professional with more than 24 years in venue operations, gaming product management and multi-site performance leadership. Beginning his career in 2001, Ashley has progressed through senior operational and gaming roles within some of Victoria’s most recognised hotel and hospitality groups.
Ashley brings deep practical experience across venue management, gaming operations and groupwide product strategy. His background includes leading gaming functions during major structural transitions, including the move from Tabcorp-operated environments to independent gaming operations, delivering improved control, performance and commercial outcomes.
Since joining Mercury Group Victoria, Ashley has continued to focus on driving business performance, operational consistency and member outcomes across the network, supporting venues through hands-on leadership, commercial insight and strong industry relationships.
Commenced in 2001, approaching 25 years’ experience in the hospitality and gaming industry.
