Dean
Normington

Chief Executive Officer

Dean Normington is a highly experienced and strategic operations leader with more than 30 years in the hospitality and gaming industry. His career spans senior management roles overseeing large-scale gaming operations, compliance frameworks and venue development across Victoria and South Australia. Dean brings a proven ability to optimise financial performance, strengthen compliance integrity and deliver sustainable business growth within a regulated gaming environment.

Key Skills / Areas of Specialty:

• Strategic gaming operations and multi-venue management
• VGCCC compliance, AML/CTF governance and risk oversight
• Business development and financial performance analysis
• Capital works, redevelopment and project delivery
• HR leadership, workforce planning and performance management
• Stakeholder engagement and contract negotiation

Notable Achievements / Projects:

• Currently leads operational, financial and compliance strategies across Mercury Group Victoria’s gaming network, supporting the growth and governance of member venues.
• Former Commercial Operations Manager at Black Rhino Group, responsible for more than 40 gaming venues across Victoria and South Australia, driving major redevelopment projects and operational improvements.
• Instrumental in introducing improved reporting systems and compliance processes that enhanced transparency and accountability across multiple gaming entities.
• Successfully delivered multimillion-dollar capital works programs, boosting gaming revenue and venue presentation while ensuring full VGCCC compliance.

Years of Experience in the Industry:

30+ years