TEAM PROFILES

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MEET THE TEAM

Mercury Group Victoria is a member-focused organisation supporting clubs, hotels and community venues across Victoria. Our strength is our people. With experience across gaming, compliance, finance, marketing, data and venue operations, the Mercury team works closely with Boards and management to deliver practical, trusted support. Below, meet the people who bring this experience to life and help our member venues succeed every day.

Wayne
Robinson (‘Robbo’)

Business Development Manager – East

Wayne Robinson is a highly respected hospitality professional with more than 20 years’ experience across pub, club and food service operations. Beginning his career at just 16 years of age in traditional pub kitchens, Wayne progressed rapidly through operational and leadership roles and has held management positions since his early twenties.

Wayne’s career includes extensive experience within the club sector, most notably as Manager of the Maffra Community Sports Club, where he served the organisation and community for many years. His background provides him with a strong understanding of committee-based governance, member-driven venues and the operational realities faced by regional clubs.

During the COVID-19 period, Wayne broadened his commercial experience by establishing and operating his own café, which he continues to run today. This transition also marked a shift into governance leadership, where he has served as a Committee Member and held the role of Vice President across multiple terms. At Mercury Group Victoria, Wayne brings practical insight, strong relationships and a genuine commitment to supporting member venues to succeed.

Key Skills / Areas of Specialty:

  • Hospitality and club operations leadership
  • Team building and people development
  • Loyalty programs and member engagement strategies
  • Committee and governance support
  • Regional venue performance and sustainability
  • Stakeholder relationship management

Notable Achievements / Projects:

  • Long-term Manager of Maffra Community Sports Club, supporting operational stability and community engagement.
  • Successfully established and operates an independent café business
  • Recognised through multiple industry awards, including:
    • Best Regional Restaurant in Victoria (AHA)
    • Runner-Up – Best National Restaurant (AHA)
    • AHA Rising Star Award
  • Built strong, enduring relationships across the Victorian hospitality and club sectors.

Years of Experience in the Industry:

20+ years across hospitality, club operations, governance and venue management.